Living in Peace and Wisdom on our Planet

  My Profile  Log In   Register Free Now   
Living in Peace and Wisdom on our Planet Planet Thoughts Advanced       Click to see one of our videos, chosen at random from the database, along with its PlanetThought
 Try a video
Home   About   Books&Media   Resources   Contact  
   News   Quote   Review   Story   Tip   All   Blogs   News   Quotes   Reviews   Stories   Tips
Get Email or Web Quotes
or use our RSS feeds:
New Feed:  Fossil Fuel
 Full  Blog  News
Read & Comment:
A Solar Community In Isr...
'Let's You And Him Fight...
Paul Krugman's Errors An...
Why Climate Change Is An...

Most recent comments:
From Farm To Fork
A Simple List: Things We...
Can the affluent rest at...

Bookmark the site
Contribute $
Easy link from your site
Visit Second Life
Visit SU Blog

Story: Green Business: From a Movement to a Market

    Email a Friend     See Related

0 comments   Add a comment   Contributor:  PT (Oct-1-2008)    Play a Video
Categories: Economic/Financial, Pollution, Sustainable Living

Green is good for businessMost people – in business, the media, politics, and activism, as well as individual consumers – view green business as a recent phenomenon, something that's suddenly sprung up, perhaps thanks to Al Gore's movie or other influencers. In fact, this is an "overnight sensation" that's been several decades in the making. To fully understand the greening of mainstream business, it's important to understand this trajectory.

Following is a four-minute history of green business.

In the beginning – let's say the 1960s – there was pollution. It was dirty and unhealthy and threatened our very way of life. So began the notion of pollution control – stopping illegal activities as well as the spewing smokestacks and drainpipes that were legal but seen as egregious. In 1970 came the U.S. Environmental Protection Agency, followed by a series of laws in the United States and other countries that for the first time regulated pollution of air and water. Enter the scrubbers-and-filters crowd, the engineers who learned how to capture and control emissions sufficiently to comply with those mandates.

By the 1980s, a few smart companies figured out that if you didn't pollute in the first place, you didn't have to worry about controlling it or cleaning it up. So began the idea of pollution prevention and its cousins, waste reduction and energy efficiency, in which companies began rethinking their processes and management systems to reduce waste and costs. One of the pioneers, 3M, maker of everything from Post-it Notes to Scotchgard, created a pollution-prevention program in the 1970s that continues to this day, having saved the company billions of dollars.

By the 1990s management stepped in and declared, "We need systems!" and "What gets measured, gets managed!" and other management bromides. And so environmental management systems and something called ISO 14001 were created, the latter promulgated by the International Organization for Standardization, which established a baseline set of rules for how companies should organize themselves environmentally. And somewhere in the 1980s, while the work of W. Edwards Deming was in vogue, the notion of total quality environmental management had 15 minutes of fame.

While more companies began to understand the many environmental impacts of how things were manufactured, a few companies realized that they needed to look at the "things" themselves – the full environmental impacts of their products. And so began the notion of cradle-tograve thinking, along with an entire toolkit. Suddenly, environmental managers were tossing around such terms as life-cycle assessments, design for the environment, end-of-life management, dematerialization, demanufacturing, remanufacturing, reverse logistics, product takeback, and extended producer responsibility. Companies began to better measure, and manage, their materials throughput – how many units of product emerged from every unit of raw material used. Eventually, a wellknown green designer and architect, William McDonough, and a Swiss chemist, Michael Braungart, came together to tell us that cradle-to-grave thinking shouldn't be the goal, that we needed to set our compass to achieve closed-loop, cradle-to-cradle products and processes. They developed a methodology for doing this and, eventually, a certification scheme for such products.

As companies scrutinized their products and operations, they began to understand how much of their environmental impacts were affected by those outside their organizations – their suppliers, contractors, and business partners. And so, supply-chain environmental management became the watchword, with companies striving to push the clean-and-green mantra ever further upstream. In some cases, they partnered with their suppliers to identify and procure nontoxic alternatives or alternative materials derived from plants instead of oil or trees or to use other techniques that could reduce or eliminate problematic ingredients.

A science writer named Janine Benyus taught companies about "biomimicry," design inspired by nature, that married biology with engineering and industrial design to create innovative new products and processes that borrowed knowledge from a myriad of insects, fungi, animals, and other critters. It asked the question, "How would nature design this?" and identified a toolkit born of Mother Nature's more than three billion years of research and development activity. (Biomimicry eventually would become implemented in such companies as DuPont, General Electric, Hewlett-Packard, Nike, Steelcase, and a host of smaller firms.) A group of chemists put forward the seemingly oxymoronic notion of green chemistry, a breed of more environmentally friendly chemistry that reduces waste and yields fewer hazardous substances, all while creating safer products.

See original story:  
Related reading:
  New Service Grant Offers $30,000 For Green Organ... (Apr-21-2010)
  The Plastic Decision: How I Learned NOT to Love ... (Jul-11-2009)
  Ecounit - An Effective Way to Shift Consumer Beh... (Jun-14-2009)
  New Low-Cost Filter Could Bring Water To Millions (Mar-17-2009)
  The New Business Metrics: Measuring Social Returns (Nov-3-2008)
  Reinventing Everything: Developing Your Company'... (Sep-30-2008)
  Drinking Water: The Need For Constant Innovation (Sep-18-2008)

Click one tag to see readings related specifically to that tag; click "Tags" to see all related readings
^ top
Add a comment    
  Follow the comments made here? 
  (Please log in or register free to follow comments)

^ top 
About contributor Member: PT (David Alexander) PT (David Alexander)
   Web site:

Member: PT (David Alexander) My lifelong pursuit, since age 18, has been to live more fully and find wisdom. This has involved studies with Zen masters, Tai Chi masters, and great psychotherapists while achieving my license as a gestalt therapist and psychoanalyst.

Along the way, I became aware of how the planet is under great stress due to the driven nature of human activity on this planet.

I believe that the advancement of human well-being will reduce societies addictive behaviors, and will thus also help preserve the environment and perhaps slow down the effects of global warming and other major threats to the health of human societies.

Visit Green Wave Email Marketing
Email Marketing for You and Your Planet

We won a Gotham Green Award for 2010, on Earth Day! Thank you Gotham Networking for this award.

See the attractive event brochure.

Recommended Sites

  Member of:
GOtham Green networking
Green Collar Economy
New York Academy of Sciences
Shades of Green Network

     Members/Affiliates *

Approaching the Limits
    to Growth
Environmental News Network
Heroin and Cornflakes

* Members of PlanetThoughts      
  communities on SU or MBL,      
  and blog article affiliates      

  Other Favorite Blogs
21st Century Citizen
Center for Bio. Diversity
Easy Ways to Go Green
Good Bags
Opposing Views

Valid my RSS feeds

We Do Follow

  Volunteer      Terms of Use      Privacy Policy  

Copyright © 2020 All Rights Reserved.
Except for blog items by David Alexander: Some Rights Reserved.