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Robin Chase, founder of Zipcar; click to see TED videoWith Zipcar, Robin Chase turned the concept of car-sharing – and carbon-saving while you're at it – into a reality and even a full-blown trend. Nowadays, the MIT-trained entrepreneur is still transforming the ways we drive.

Why you should listen to her:

If she weren't a proven start-up entrepreneur, you might imagine Robin Chase as a transportation geek, some dedicated civil servant, endlessly refining computer models of freeway traffic. Or if she weren't such a green-conscious problem-solver, you might take her for a businesswoman only. Ultimately, the best way to understand Chase is simply as a remarkable innovator.

Case in point: In 2000, Chase focused her MIT business training on founding Zipcar, now the largest car-sharing business in the world. Using a wireless key system and Internet billing, members pick up Zipcars at myriad locations anytime they want one. The idea is at once ordinary and highly sophisticated, with powerful technologies applied to tasks as prosaic as grocery shopping. But the result couldn't be more straightforward: fewer cars, less carbon.

Since its founding, Zipcar has doubled in size every year, making Chase's biggest ideas and her latest company, GoLoco, look mighty promising.

"Robin Chase has already changed the way we drive, but she's not satisfied. Now she wants to change the way we live as well."

Harvard Gazette

Source: http://www.ted.com/index.php/talks/robin_chase_on_zipcar_and_her_next_big_idea.html  
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Comment by:  PT (David Alexander) (Dec-28-2008)   Web site
Yes, a lot of these big successes are people who just think a little further ahead than the rest of us, as well as having an overall entrepreneurial orientation. I really respect that kind of insight and follow-through such as the creation of Zipcar.
  
Comment by: martin (Martin) (Dec-28-2008)   Web site

I recently saw a long form interview with Ms Chase on one of the international news stations. She is a pretty cool cucumber.

It seems like she has a knack for acting on ideas that seem obvious in hindsight. Basically, information technology has gotten a huge head start on practical application. There are probably more of these ideas than one woman can handle, let's all get busy.

  
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